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Director, Franchise Operations - Texas

La Quinta by Wyndham Lafayette Oil Center

La Quinta by Wyndham Lafayette Oil Center

San Antonio, TX, USA · San Antonio, TX, USA · Texas, USA
Posted on Friday, February 2, 2024

Wyndham Hotels & Resorts is now seeking a Director, Franchise Operations - Texas to join our team.

Why Wyndham?

By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support. Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more. At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you!

The Role

The primary responsibility of Director of Franchise Operations is to live and exhibit our “Owners First” culture. DFO should become a conduit between owners/properties and WHR teams, create value proposition and drive revenue through engagement in WHR programs and services that yield top line revenue (i.e. Revenue Management Services, Remote Sales, GSO, Signature Reservations). DFO should also advise on the operational excellence to improve the bottom line for the owners and properties.

What you'll do

  • Lead WHR effort to expand revenue generation opportunities, drive growth and performance (RPI) while improving quality performance and increasing customer satisfaction (Net Promoter, OSAT) for a portfolio of hotels
  • Accountable for maintaining and building relationships with franchisees and resolving complex challenges
  • Make decisions that have a direct impact on financial goals and operations
  • Understand market conditions impacting hotel operations and performance with the ability to identify, recommend and influence revenue generating opportunities
  • Influence and inspire franchisee to engage in the brand and WHR initiatives
  • Recommend improvement actions that will drive guest reviews of quality and guest satisfaction
  • Drive Wyndham Rewards loyalty program and identify key opportunities for the hotels to increase participation and engagement in the program
  • Continuously learn new initiatives and stay current with industry trends and transfer this knowledge to the franchisees to enhance our value proposition
  • Train and mentor other field team members as needed
  • Cultivate effective relationships with franchisees, general managers, WHR associates and acting as a champion for WHR culture.
  • Position entails exposure to interior and exterior hotel property environments inclusive of the multilevel properties, inclement weather (i.e. stairs, onsite restaurants, pool and exercise facilities, etc.)
  • Seamless continuation of work while traveling on company business (i.e. conduct work using mobile devices, from hotels, while at trade shows, and/or across varying time zones when necessary)
  • 90 % travel with flexible work schedule
  • Work under pressure with extended hours/days when required, in order to meet deadlines
  • Must be able to independently prioritize and schedule multiple responsibilities
  • This position requires the ability to stand and be on your feet for approximately 50% of the day
  • This position requires the ability to sit and drive long distances for approximately 75% of the week
  • Qualified candidates must be able to lift a minimum of 10 lbs and the ability to bend, twist, squat, push/pull while inspecting properties.
  • Excellent verbal and written communication skills required to effectively present material to various audiences

You'll be successful if you have

  • Proficient at analyzing and organizing data consistently to execute meaningful messages during franchisee onsite and virtual visits to deliver region strategies
  • Proficient influencing skills to achieve operational results and owner engagement
  • Fluent understanding of existing WHR tools & resources and able to leverage them for the benefit of the hotel/owner
  • Builds on existing internal relationships and trust & provides feedback/solutions to leadership on hotel/owner needs & challenges
  • Fluent in ability to manage conflict and difficult conversations
  • Expert in independently prioritizing, organizing and managing time effectively
  • Excellent verbal and written communication skills required to effectively present material to various audiences

Required Qualifications/Experience

  • 4 year college degree
  • 6 to 8 years of progressive experience in a hotel as GM or a related field required, preferably, property and corporate management experience.
  • Multi-property experience
  • Industry certifications
  • Leadership experience
  • 3-5 years of Wyndham Operations experience is preferred


Wyndham Hotels & Resorts is the world’s largest hotel franchising company by the number of properties with approximately 9,100 hotels across over 95 countries on six continents. Through our network of more than 836,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the hospitality industry. Headquartered in Parsippany, N.J. with offices around the world in London, Shanghai, Buenos Aires, Dubai and more, Wyndham employs more than 2,000 corporate team members worldwide who are dedicated to the Company’s mission of making hotel travel possible for all. Supporting thousands of franchisees and a growing global portfolio of 24 hotel brands—think household names like Wyndham, La Quinta, Ramada, Days Inn and Super 8—Wyndham team members are a widespread group of individuals with diverse interests and backgrounds. Our unique Count on Me culture, commitment to flexibility and core values of Integrity, Accountability, Inclusivity, Caring and Fun are just part of what continues to make Wyndham an award-winning best place to work.

Wyndham Hotels & Resorts is an Equal Employment Opportunity Employer.

Employment Status: Full-time