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Director, Franchise Operations S&E Europe

La Quinta by Wyndham Lafayette Oil Center

La Quinta by Wyndham Lafayette Oil Center

Posted on Friday, April 28, 2023

Wyndham Hotels & Resorts is now seeking a to join our team in Georgia

Job Summary

The incumbent will be responsible for the overall performance of the WHR franchised hotels and residences within the S&E Europe region and will be required to establish, support, maximize and maintain relationships with both existing and new franchisees / owners and General Managers, in order to drive overall performance i.e. contribution, revenue opportunity, quality and guest service measures, operational excellence, compliance and brand engagement.

The Director – Franchise Operations will manage critical relationships with key stakeholders, for example, hotel ownership companies and General Managers - the success of which will have a fundamental influence on the company’s balance sheet. They will add value in respect to both operating hotels and new opening/conversion hotels according to brand standards as early as possible, quality, brand engagement, revenue management, service and financial measures. This person will engage with the franchisee community throughout their designated territory to maintain the service, quality & consistencies of approach required by our brands and enhance overall performance of the hotels.

The incumbent will be responsible for the full cycle of operational support and will be required to document and deliver a strategic plan for the support, enhanced performance and ongoing retention of the hotels within their remit, acting as an ambassador for WHR and each of its brands, as well as being a consultant to each individual property.

They will act as the Company representative in Georgia responsible for branded residence and long stay properties as well as the key point of contact for critical clients within the region.


This individual will have a broad liaison throughout the organization and externally at all levels and functions and will therefore forge and nurture strong relationships with decision makers within the franchise community as well as internally.

The Director – Franchise Operations will be required to visit each franchised hotel regularly and touring the entire hotel (front of house & heart of house) giving general operational and brand specific advice and guidance whilst exercising the highest level of influence within this work group as their actions will have a significant impact. He/she will work with a high level of autonomy and will therefore be in the position to make critical decisions on behalf of the business.

  • Highest level of proactivity and autonomous working required due to the dispersed nature of the primary client base
  • The Director – Franchise Operations acts as an ambassador for all Wyndham Hotel Group departments as part of a unified team and is able to identify and access the necessary resources to make consultative recommendations. They are the first point of contact for key stakeholders and their teams and therefore play an integral part in strengthening the company’s value proposition with the franchised community

Key Performance Indicator Responsibility

As part of the Regional Operations team, the Director – Franchise Operations activity has a direct impact on the company’s revenue generation along with support from their functional specialist colleagues and therefore contributes to the overall revenue performance of Wyndham Hotel Group. Quantifiable measurement will be based on comparison of year on year results in the following key performance indicators;

  • RevPar Growth
  • Royalty Fees Income
  • Level of outstanding debt amounts
  • Satisfaction surveys from franchisees
  • Brand engagement
  • QA and Guest satisfaction results
  • Wyndham Rewards enrolments
  • Property Retention

This individual will measure these regularly for each of the hotels within their territory and will themselves be measured on moving these constantly upward. In particular they have a high level of responsibility for the collection and recovery of aged debt and therefore the impact of this on the Company’s cash flow.


Alongside the professional competencies outlined below, the successful candidate will demonstrate the fundamentals of Wyndham’s Count on Me! Service Culture to be Responsive, Respectful and Deliver a Great Experience. This will form the cornerstone of their approach as they carry out all tasks with the Count on Me! Building Blocks in mind;

Compassionate, Engaged, Dependable, Courteous, Engaged, Inclusive, Hospitable, Prepared and Personalised.


  • Qualified to degree level or equivalent, ideally within a hospitality or related discipline
  • Proven track record as a Hotel / General Manager or functional regional Manager with full P&L responsibility
  • Fluency in written and spoken English is essential ( Russian language is desirable)
  • Able to undertake regular national travel, including nights away from home
  • Must be able to travel regularly throughout the Eurasia sub-region
  • Proven capability in strategic planning and commercial acumen
  • Proven experience in a multinational and multicultural business environment
  • Experience of a franchised environment would by an advantage


Wyndham Hotels & Resorts is the world’s largest hotel franchising company by the number of properties with approximately 9,100 hotels across over 95 countries on six continents. Through our network of more than 836,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the hospitality industry. Headquartered in Parsippany, N.J. with offices around the world in London, Shanghai, Buenos Aires, Dubai and more, Wyndham employs more than 2,000 corporate team members worldwide who are dedicated to the Company’s mission of making hotel travel possible for all. Supporting thousands of franchisees and a growing global portfolio of 24 hotel brands—think household names like Wyndham, La Quinta, Ramada, Days Inn and Super 8—Wyndham team members are a widespread group of individuals with diverse interests and backgrounds. Our unique Count on Me culture, commitment to flexibility and core values of Integrity, Accountability, Inclusivity, Caring and Fun are just part of what continues to make Wyndham an award-winning best place to work.

Job Location: WHG Georgia, WHG Georgia, Georgia, Georgia 00000
Employment Status: Full-time

Employment Disclaimer

In some locations around the world, Wyndham Hotels & Resorts manages hotel properties on behalf of a third party owner. At many of those properties, the Hotel owner is the actual employer, and Wyndham Hotels & Resorts performs recruiting and hiring functions on behalf of the owner. I understand and agree that, by applying through this site, I may be applying for a position with a company other than Wyndham Hotels & Resorts where Wyndham Hotels & Resorts is serving only as the recruiter and will not be my actual employer.